Color

#961608

#961608
hex#961608
rgbrgb(150, 22, 8)
hslhsl(6, 90%, 31%)
oklchoklch(0.433 0.164 30.5)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0708

Colors that go with #961608

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#088896

#960841 · #965d08

#089616 · #160896

Split-complementary

Open in tool →

#08965d · #084196

#419608 · #088896 · #5d0896

Contrast

#961608 as textRatioAAAA largeAAAFix
Aaon white
8.7:1passpasspassPasses AAA — no fix needed.
Aaon black
2.42:1failfailfail
  • AA: use #e4220c as the text (4.53:1)
  • AAA: use #f66a5a as the text (7.13:1)
  • AA: or shift the background to #bdbdbd (4.63:1)
  • AAA: or shift the background to #e8e8e8 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #961608 as the background.

Brands using this color

Fonts for this mood

#961608 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #961608
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #961608 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/961608-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md