Color

#961328

#961328
hex#961328
rgbrgb(150, 19, 40)
hslhsl(350, 78%, 33%)
oklchoklch(0.434 0.162 20.3)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.071

Colors that go with #961328

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #961328

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#139680

#96136a · #963e13

#289613 · #132896

Split-complementary

Open in tool →

#13963e · #136a96

#6a9613 · #139680 · #3e1396

Contrast

#961328 as textRatioAAAA largeAAAFix
Aaon white
8.68:1passpasspassPasses AAA — no fix needed.
Aaon black
2.42:1failfailfail
  • AA: use #e42141 as the text (4.59:1)
  • AAA: use #ed6e83 as the text (7.16:1)
  • AA: or shift the background to #bdbdbd (4.62:1)
  • AAA: or shift the background to #e8e8e8 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #961328 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#961328 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #961328
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #961328 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/961328-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md