Color

#961108

#961108
hex#961108
rgbrgb(150, 17, 8)
hslhsl(4, 90%, 31%)
oklchoklch(0.43 0.166 29.7)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.069

Colors that go with #961108

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#088d96

#960846 · #965908

#089611 · #110896

Split-complementary

Open in tool →

#089659 · #084696

#469608 · #088d96 · #590896

Contrast

#961108 as textRatioAAAA largeAAAFix
Aaon white
8.82:1passpasspassPasses AAA — no fix needed.
Aaon black
2.38:1failfailfail
  • AA: use #e91b0c as the text (4.63:1)
  • AAA: use #f7695f as the text (7.14:1)
  • AA: or shift the background to #bababa (4.55:1)
  • AAA: or shift the background to #e6e6e6 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #961108 as the background.

Brands using this color

Fonts for this mood

#961108 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #961108
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #961108 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/961108-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md