Color

#960ea0

#960ea0
hex#960ea0
rgbrgb(150, 14, 160)
hslhsl(296, 84%, 34%)
oklchoklch(0.483 0.218 324.8)
Closest name: darkmagenta (#8b008b)Relative luminance 0.0934

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#18a00e

#4d0ea0 · #a00e60

#a0960e · #0ea096

Split-complementary

Open in tool →

#60a00e · #0ea04d

#a04d0e · #18a00e · #0e60a0

Contrast

#960ea0 as textRatioAAAA largeAAAFix
Aaon white
7.32:1passpasspassPasses AAA — no fix needed.
Aaon black
2.87:1failfailfail
  • AA: use #cb13d8 as the text (4.62:1)
  • AAA: use #e75bf1 as the text (7.16:1)
  • AA: or shift the background to #cccccc (4.56:1)
  • AAA: or shift the background to #fafafa (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #960ea0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#960ea0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #960ea0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #960ea0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/960ea0-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md