Color

#960d24

#960d24
hex#960d24
rgbrgb(150, 13, 36)
hslhsl(350, 84%, 32%)
oklchoklch(0.431 0.166 21.2)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.069

Colors that go with #960d24

Teal, Goldenrod and Slate Gray lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #960d24

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d967f

#960d68 · #963b0d

#24960d · #0d2496

Split-complementary

Open in tool →

#0d963b · #0d6896

#68960d · #0d967f · #3b0d96

Contrast

#960d24 as textRatioAAAA largeAAAFix
Aaon white
8.82:1passpasspassPasses AAA — no fix needed.
Aaon black
2.38:1failfailfail
  • AA: use #e61437 as the text (4.52:1)
  • AAA: use #f26980 as the text (7.11:1)
  • AA: or shift the background to #bababa (4.55:1)
  • AAA: or shift the background to #e6e6e6 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #960d24 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#960d24 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #960d24
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #960d24 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/960d24-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md