Color

#960d16

#960d16
hex#960d16
rgbrgb(150, 13, 22)
hslhsl(356, 84%, 32%)
oklchoklch(0.429 0.167 26)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0683

Colors that go with #960d16

Teal, Goldenrod and Slate Gray lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #960d16

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d968d

#960d5b · #96480d

#16960d · #0d1696

Split-complementary

Open in tool →

#0d9648 · #0d5b96

#5b960d · #0d968d · #480d96

Contrast

#960d16 as textRatioAAAA largeAAAFix
Aaon white
8.88:1passpasspassPasses AAA — no fix needed.
Aaon black
2.37:1failfailfail
  • AA: use #eb1423 as the text (4.66:1)
  • AAA: use #f26972 as the text (7.04:1)
  • AA: or shift the background to #bababa (4.57:1)
  • AAA: or shift the background to #e6e6e6 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #960d16 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#960d16 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #960d16
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #960d16 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/960d16-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md