Color

#960aa3

#960aa3
hex#960aa3
rgbrgb(150, 10, 163)
hslhsl(295, 88%, 34%)
oklchoklch(0.484 0.222 323.9)
Closest name: Magentle (#aa11aa)Relative luminance 0.0935

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#17a30a

#4a0aa3 · #a30a63

#a3960a · #0aa396

Split-complementary

Open in tool →

#63a30a · #0aa34a

#a34a0a · #17a30a · #0a63a3

Contrast

#960aa3 as textRatioAAAA largeAAAFix
Aaon white
7.32:1passpasspassPasses AAA — no fix needed.
Aaon black
2.87:1failfailfail
  • AA: use #cb0edd as the text (4.65:1)
  • AAA: use #e757f4 as the text (7.07:1)
  • AA: or shift the background to #cccccc (4.56:1)
  • AAA: or shift the background to #fafafa (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #960aa3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#960aa3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #960aa3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #960aa3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/960aa3-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md