Color

#96032d

#96032d
hex#96032d
rgbrgb(150, 3, 45)
hslhsl(343, 96%, 30%)
oklchoklch(0.429 0.17 16.3)
Closest name: Cranberry (#9e003a)Relative luminance 0.0674

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03966c

#960376 · #962303

#2d9603 · #032d96

Split-complementary

Open in tool →

#039623 · #037696

#769603 · #03966c · #230396

Contrast

#96032d as textRatioAAAA largeAAAFix
Aaon white
8.94:1passpasspassPasses AAA — no fix needed.
Aaon black
2.35:1failfailfail
  • AA: use #eb0546 as the text (4.64:1)
  • AAA: use #fc5f8b as the text (7.15:1)
  • AA: or shift the background to #b8b8b8 (4.51:1)
  • AAA: or shift the background to #e6e6e6 (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96032d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96032d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96032d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96032d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96032d-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md