Color

#96031e

#96031e
hex#96031e
rgbrgb(150, 3, 30)
hslhsl(349, 96%, 30%)
oklchoklch(0.426 0.17 22.4)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0664

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03967b

#960367 · #963203

#1e9603 · #031e96

Split-complementary

Open in tool →

#039632 · #036796

#679603 · #03967b · #320396

Contrast

#96031e as textRatioAAAA largeAAAFix
Aaon white
9.02:1passpasspassPasses AAA — no fix needed.
Aaon black
2.33:1failfailfail
  • AA: use #eb052f as the text (4.6:1)
  • AAA: use #fc5f7c as the text (7.07:1)
  • AA: or shift the background to #b8b8b8 (4.55:1)
  • AAA: or shift the background to #e3e3e3 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96031e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96031e reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96031e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96031e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96031e-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md