Bakery
Open in tool →Crust browns and butter on a flour-white surface — soft, appetizing, and nothing artificial.
Color
#954a2d
#954a2d
hex
#954a2drgb
rgb(149, 74, 45)hsl
hsl(17, 54%, 38%)oklch
oklch(0.497 0.109 41.2)Closest name: Ancient Chest (#99522b)Relative luminance 0.1148
Colors that go with #954a2d
Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #954a2d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including BrandSweets's brand system and Woodsmoke put Champagne beside #954a2d.
Crimson #dc143c
shippedCrimson is paired with #954a2d in 6 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #954a2d in 5 real palettes, including Olive Grove and BrandSweets's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #954a2d: 6 real palettes, including Dyson's brand system and State Farm's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #954a2d in 4 real palettes, including Harvest and Fireside, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #954a2d in 4 real palettes, including Darkroom and Fireside, as the accent.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #954a2d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #954a2d
Tints & shades
Harmonies
Contrast
| #954a2d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.37:1 | pass | pass | fail |
|
Aaon black | 3.3:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #954a2d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#954a2d reads as warm. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #954a2d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #954a2d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/954a2d-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md