Color

#951daa

#951daa
hex#951daa
rgbrgb(149, 29, 170)
hslhsl(291, 71%, 39%)
oklchoklch(0.496 0.216 320.9)
Closest name: Magentle (#aa11aa)Relative luminance 0.1017

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#32aa1d

#4e1daa · #aa1d79

#aa951d · #1daa95

Split-complementary

Open in tool →

#79aa1d · #1daa4e

#aa4e1d · #32aa1d · #1d79aa

Contrast

#951daa as textRatioAAAA largeAAAFix
Aaon white
6.92:1passpassfail
  • AAA: use #911ca6 as the text (7.19:1)
Aaon black
3.03:1failpassfail
  • AA: use #c029db as the text (4.58:1)
  • AAA: use #d36be6 as the text (7.02:1)
  • AA: or shift the background to #d1d1d1 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #951daa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#951daa reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #951daa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #951daa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/951daa-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md