Color

#951d27

#951d27
hex#951d27
rgbrgb(149, 29, 39)
hslhsl(355, 67%, 35%)
oklchoklch(0.439 0.155 22.5)
Closest name: Antique Port Wine (#98211a)Relative luminance 0.0741

Colors that go with #951d27

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #951d27

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d958b

#951d63 · #954f1d

#27951d · #1d2795

Split-complementary

Open in tool →

#1d954f · #1d6395

#63951d · #1d958b · #4f1d95

Contrast

#951d27 as textRatioAAAA largeAAAFix
Aaon white
8.46:1passpasspassPasses AAA — no fix needed.
Aaon black
2.48:1failfailfail
  • AA: use #d73744 as the text (4.52:1)
  • AAA: use #e47780 as the text (7.25:1)
  • AA: or shift the background to #bdbdbd (4.5:1)
  • AAA: or shift the background to #ebebeb (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #951d27 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#951d27 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #951d27
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #951d27 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/951d27-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md