Color

#951823

#951823
hex#951823
rgbrgb(149, 24, 35)
hslhsl(355, 72%, 34%)
oklchoklch(0.435 0.159 23.2)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0716

Colors that go with #951823

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #951823

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#18958b

#951861 · #954c18

#239518 · #182395

Split-complementary

Open in tool →

#18954c · #186195

#619518 · #18958b · #4c1895

Contrast

#951823 as textRatioAAAA largeAAAFix
Aaon white
8.63:1passpasspassPasses AAA — no fix needed.
Aaon black
2.43:1failfailfail
  • AA: use #dd313f as the text (4.59:1)
  • AAA: use #e8737c as the text (7.17:1)
  • AA: or shift the background to #bdbdbd (4.59:1)
  • AAA: or shift the background to #e8e8e8 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #951823 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#951823 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #951823
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #951823 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/951823-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md