Color

#950e17

#950e17
hex#950e17
rgbrgb(149, 14, 23)
hslhsl(356, 83%, 32%)
oklchoklch(0.428 0.165 25.8)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0677

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0e958c

#950e5b · #95490e

#17950e · #0e1795

Split-complementary

Open in tool →

#0e9549 · #0e5b95

#5b950e · #0e958c · #490e95

Contrast

#950e17 as textRatioAAAA largeAAAFix
Aaon white
8.92:1passpasspassPasses AAA — no fix needed.
Aaon black
2.35:1failfailfail
  • AA: use #e91624 as the text (4.6:1)
  • AAA: use #f16a73 as the text (7.05:1)
  • AA: or shift the background to #bababa (4.6:1)
  • AAA: or shift the background to #e6e6e6 (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #950e17 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#950e17 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #950e17
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #950e17 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/950e17-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md