Color

#950ca7

#950ca7
hex#950ca7
rgbrgb(149, 12, 167)
hslhsl(293, 87%, 35%)
oklchoklch(0.486 0.224 322.2)
Closest name: Magentle (#aa11aa)Relative luminance 0.0944

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1ea70c

#470ca7 · #a70c6b

#a7950c · #0ca795

Split-complementary

Open in tool →

#6ba70c · #0ca747

#a7470c · #1ea70c · #0c6ba7

Contrast

#950ca7 as textRatioAAAA largeAAAFix
Aaon white
7.27:1passpasspassPasses AAA — no fix needed.
Aaon black
2.89:1failfailfail
  • AA: use #c810e0 as the text (4.61:1)
  • AAA: use #e25df4 as the text (7.11:1)
  • AA: or shift the background to #cccccc (4.53:1)
  • AAA: or shift the background to #fcfcfc (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #950ca7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#950ca7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #950ca7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #950ca7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/950ca7-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md