Color

#950698

#950698
hex#950698
rgbrgb(149, 6, 152)
hslhsl(299, 92%, 31%)
oklchoklch(0.474 0.216 327.3)
Closest name: darkmagenta (#8b008b)Relative luminance 0.0879

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#099806

#4d0698 · #980651

#989506 · #069895

Split-complementary

Open in tool →

#519806 · #06984d

#984d06 · #099806 · #065198

Contrast

#950698 as textRatioAAAA largeAAAFix
Aaon white
7.62:1passpasspassPasses AAA — no fix needed.
Aaon black
2.76:1failfailfail
  • AA: use #cf09d3 as the text (4.63:1)
  • AAA: use #f445f7 as the text (7.04:1)
  • AA: or shift the background to #c7c7c7 (4.51:1)
  • AAA: or shift the background to #f7f7f7 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #950698 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#950698 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #950698
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #950698 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/950698-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md