Color

#950412

#950412
hex#950412
rgbrgb(149, 4, 18)
hslhsl(354, 95%, 30%)
oklchoklch(0.423 0.17 26.1)
Closest name: Brick Red (#8f1402)Relative luminance 0.0652

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#049587

#95045b · #953e04

#129504 · #041295

Split-complementary

Open in tool →

#04953e · #045b95

#5b9504 · #049587 · #3e0495

Contrast

#950412 as textRatioAAAA largeAAAFix
Aaon white
9.11:1passpasspassPasses AAA — no fix needed.
Aaon black
2.3:1failfailfail
  • AA: use #ea061d as the text (4.54:1)
  • AAA: use #fb606f as the text (7:1)
  • AA: or shift the background to #b8b8b8 (4.59:1)
  • AAA: or shift the background to #e3e3e3 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #950412 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#950412 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #950412
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #950412 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/950412-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md