Color

#949dff

#949dff
hex#949dff
rgbrgb(148, 157, 255)
hslhsl(235, 100%, 79%)
oklchoklch(0.73 0.142 278.3)
Closest name: Cold Lips (#9ba0ef)Relative luminance 0.3763

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fff694

#94d2ff · #c194ff

#ff949d · #9dff94

Split-complementary

Open in tool →

#ffc194 · #d2ff94

#ff94d2 · #fff694 · #94ffc1

Contrast

#949dff as textRatioAAAA largeAAAFix
Aaon white
2.46:1failfailfail
  • AA: use #5260ff as the text (4.69:1)
  • AAA: use #1f31ff as the text (7.14:1)
  • AA: or shift the background to #3b3b3b (4.55:1)
  • AAA: or shift the background to #1a1a1a (7.07:1)
Aaon black
8.53:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #949dff as the background.

Brands using this color

Fonts for this mood

#949dff reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #949dff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #949dff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/949dff-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md