Color

#949ccc

#949ccc
hex#949ccc
rgbrgb(148, 156, 204)
hslhsl(231, 35%, 69%)
oklchoklch(0.704 0.071 277.1)
Closest name: Azureno (#8fa0d5)Relative luminance 0.3443

Colors that go with #949ccc

Charcoal, Amber and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #949ccc

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ccc394

#94b8cc · #a894cc

#cc949d · #9dcc94

Split-complementary

Open in tool →

#cca894 · #b8cc94

#cc94b8 · #ccc394 · #94cca8

Contrast

#949ccc as textRatioAAAA largeAAAFix
Aaon white
2.66:1failfailfail
  • AA: use #6470b4 as the text (4.65:1)
  • AAA: use #475394 as the text (7.16:1)
  • AA: or shift the background to #363636 (4.54:1)
  • AAA: or shift the background to #121212 (7.04:1)
Aaon black
7.89:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #949ccc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#949ccc reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #949ccc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #949ccc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/949ccc-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md