Color

#949aa4

#949aa4
hex#949aa4
rgbrgb(148, 154, 164)
hslhsl(218, 8%, 61%)
oklchoklch(0.685 0.016 260.7)
Closest name: Dark Ages (#9698a3)Relative luminance 0.3209

Colors that go with #949aa4

Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #949aa4

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a49e94

#94a1a4 · #9694a4

#a49499 · #99a494

Split-complementary

Open in tool →

#a49694 · #a1a494

#a494a1 · #a49e94 · #94a496

Contrast

#949aa4 as textRatioAAAA largeAAAFix
Aaon white
2.83:1failfailfail
  • AA: use #6e7581 as the text (4.64:1)
  • AAA: use #525760 as the text (7.26:1)
  • AA: or shift the background to #303030 (4.66:1)
  • AAA: or shift the background to #080808 (7.07:1)
Aaon black
7.42:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #949aa4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#949aa4 reads as muted, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #949aa4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #949aa4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/949aa4-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md