Color

#941d96

#941d96
hex#941d96
rgbrgb(148, 29, 150)
hslhsl(299, 68%, 35%)
oklchoklch(0.481 0.2 327.4)
Closest name: darkmagenta (#8b008b)Relative luminance 0.0938

Colors that go with #941d96

Denim, Forest Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1f961d

#571d96 · #961d5b

#96941d · #1d9694

Split-complementary

Open in tool →

#5b961d · #1d9657

#96571d · #1f961d · #1d5b96

Contrast

#941d96 as textRatioAAAA largeAAAFix
Aaon white
7.3:1passpasspassPasses AAA — no fix needed.
Aaon black
2.88:1failfailfail
  • AA: use #c726c9 as the text (4.55:1)
  • AAA: use #e065e2 as the text (7.13:1)
  • AA: or shift the background to #cccccc (4.55:1)
  • AAA: or shift the background to #fcfcfc (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #941d96 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#941d96 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #941d96
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #941d96 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/941d96-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md