Color

#940f0a

#940f0a
hex#940f0a
rgbrgb(148, 15, 10)
hslhsl(2, 87%, 31%)
oklchoklch(0.425 0.165 29)
Closest name: Brick Red (#8f1402)Relative luminance 0.0666

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0a8f94

#940a4a · #94540a

#0a940f · #0f0a94

Split-complementary

Open in tool →

#0a9454 · #0a4a94

#4a940a · #0a8f94 · #540a94

Contrast

#940f0a as textRatioAAAA largeAAAFix
Aaon white
9.01:1passpasspassPasses AAA — no fix needed.
Aaon black
2.33:1failfailfail
  • AA: use #ea1710 as the text (4.63:1)
  • AAA: use #f46b66 as the text (7.14:1)
  • AA: or shift the background to #b8b8b8 (4.54:1)
  • AAA: or shift the background to #e3e3e3 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #940f0a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#940f0a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #940f0a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #940f0a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/940f0a-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md