Color

#940573

#940573
hex#940573
rgbrgb(148, 5, 115)
hslhsl(314, 93%, 30%)
oklchoklch(0.45 0.191 341.4)
Closest name: Haunted Purple (#991177)Relative luminance 0.0764

Colors that go with #940573

Denim, Sea Green and Forest Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#059427

#6e0594 · #94052b

#729405 · #057294

Split-complementary

Open in tool →

#2b9405 · #05946e

#946e05 · #059427 · #052b94

Contrast

#940573 as textRatioAAAA largeAAAFix
Aaon white
8.31:1passpasspassPasses AAA — no fix needed.
Aaon black
2.53:1failfailfail
  • AA: use #d908a8 as the text (4.55:1)
  • AAA: use #f94ed1 as the text (7.04:1)
  • AA: or shift the background to #bfbfbf (4.52:1)
  • AAA: or shift the background to #ededed (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #940573 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#940573 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #940573
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #940573 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/940573-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md