Color

#90489d

#90489d
hex#90489d
rgbrgb(144, 72, 157)
hslhsl(291, 37%, 45%)
oklchoklch(0.525 0.149 321.3)
Closest name: Fuchsia Pheromone (#9f4cb7)Relative luminance 0.13

Colors that go with #90489d

Sea Green, Teal and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#559d48

#66489d · #9d487f

#9d9048 · #489d90

Split-complementary

Open in tool →

#7f9d48 · #489d66

#9d6648 · #559d48 · #487f9d

Contrast

#90489d as textRatioAAAA largeAAAFix
Aaon white
5.83:1passpassfail
  • AAA: use #7d3f88 as the text (7.15:1)
Aaon black
3.6:1failpassfail
  • AA: use #a457b2 as the text (4.58:1)
  • AAA: use #bb81c5 as the text (7.06:1)
  • AA: or shift the background to #e3e3e3 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #90489d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#90489d reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #90489d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #90489d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/90489d-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md