Color
#90478b
#90478brgb(144, 71, 139)hsl(304, 34%, 42%)oklch(0.514 0.133 329.9)Colors that go with #90478b
Sea Green, Crimson and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #90478b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #90478b in 3 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #90478b in 3 real palettes, including Superhuman's brand system and Blush, as the lead colour.
Teal #008080
split-complementTeal is a split-complement of #90478b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Dark Olive Green #556b2f
split-complementDark Olive Green is a split-complement of #90478b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralCharcoal is the text near-black for #90478b: softer than #000 and cool enough to feel like part of the same palette.
Denim #1560bd
shippedDesigners have shipped Denim with #90478b: two real palettes: Peacock and Linkedin's brand system, as the supporting colour.
Light Coral #f08080
shippedDesigners have shipped Light Coral with #90478b: two real palettes: Sentry's brand system and Blush, as the lead colour.
Real palettes that use #90478b
Tints & shades
Harmonies
Contrast
| #90478b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.07:1 | pass | pass | fail |
|
Aaon black | 3.46:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #90478b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#90478b reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #90478b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/90478b-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md