# #90478b

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#90478b`
- RGB: rgb(144, 71, 139)
- HSL: hsl(304, 34%, 42%)
- OKLCH: oklch(0.514 0.133 329.9)
- Relative luminance: 0.123
- Nearest named color: Magic Magenta (#7f4774, Δ 4.879) — https://brandsweets.com/colors/magic-magenta
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/90478b

## Tints & shades

- Tints (toward white): #a4519e, #b05eaa, #ba73b5, #c284be, #cd98c9, #d7add4, #dfbedd, #e9d3e8, #f2e4f1, #fcf8fb
- Shades (toward black): #82407d, #743970, #6a3466, #5c2d59, #4f274c, #41203f, #331932, #291428, #1b0d1a, #0e070d

## Harmonies

- Complementary: #47904c
- Analogous: #704790, #904766
- Triadic: #8b9047, #478b90
- Split-complementary: #669047, #479070
- Tetradic: #907047, #47904c, #476690

## Colors that go with #90478b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #90478b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #90478b in 3 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Taupe** #483c32 [pool] — Taupe is paired with #90478b in 3 real palettes, including Superhuman's brand system and Blush, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Blush (https://brandsweets.com/palettes/light#blush), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #90478b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #90478b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #90478b: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #90478b: two real palettes: Peacock and Linkedin's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Light Coral** #f08080 [pool] — Designers have shipped Light Coral with #90478b: two real palettes: Sentry's brand system and Blush, as the lead colour. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/lightcoral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.07:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #82407d (7.05:1)
- On black (#000000): 3.46:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ab54a5 (4.54:1); AA: background → #dedede (4.51:1); AAA: text → #c181bc (7.13:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/90478b-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#90478b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.