Cider
Open in tool →Rust, honey and a moss green on cream — the orchard palette; the green keeps it from being all one temperature.
Color
#90381d
#90381d
hex
#90381drgb
rgb(144, 56, 29)hsl
hsl(14, 66%, 34%)oklch
oklch(0.459 0.126 37.3)Closest name: Brick (#a03623)Relative luminance 0.0885
Colors that go with #90381d
Crimson, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
analogousshippedCrimson is #90381d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Teal #008080
complementaryshippedTeal sits directly opposite #90381d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Woodsmoke and Darkroom put Champagne beside #90381d, as the text colour against it.
Denim #1560bd
shippedDesigners have shipped Denim with #90381d: 5 real palettes, including State Farm's brand system and Campbell's's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #90381d in 4 real palettes, including Fireside and Candlelight, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #90381d in 4 real palettes, including Bookshop and Darkroom, as the accent.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #90381d: 4 real palettes, including Olive Grove and Darkroom, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #90381d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #90381d
Tints & shades
Harmonies
Contrast
| #90381d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.58:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.77:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #90381d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#90381d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #90381d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #90381d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/90381d-c4aa9c-62cbb1-2d291f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md