Color

#901d4d

#901d4d
hex#901d4d
rgbrgb(144, 29, 77)
hslhsl(335, 66%, 34%)
oklchoklch(0.439 0.154 1.1)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0734

Colors that go with #901d4d

Teal, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #901d4d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d9060

#901d86 · #90271d

#4d901d · #1d4d90

Split-complementary

Open in tool →

#1d9027 · #1d8690

#86901d · #1d9060 · #271d90

Contrast

#901d4d as textRatioAAAA largeAAAFix
Aaon white
8.51:1passpasspassPasses AAA — no fix needed.
Aaon black
2.47:1failfailfail
  • AA: use #d53074 as the text (4.5:1)
  • AAA: use #e26f9f as the text (7.01:1)
  • AA: or shift the background to #bdbdbd (4.53:1)
  • AAA: or shift the background to #ebebeb (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #901d4d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#901d4d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #901d4d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #901d4d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/901d4d-c49ca8-62cb6d-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md