Color

#901d49

#901d49
hex#901d49
rgbrgb(144, 29, 73)
hslhsl(337, 66%, 34%)
oklchoklch(0.438 0.153 3.4)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0729

Colors that go with #901d49

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #901d49

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d9064

#901d83 · #902b1d

#49901d · #1d4990

Split-complementary

Open in tool →

#1d902b · #1d8390

#83901d · #1d9064 · #2b1d90

Contrast

#901d49 as textRatioAAAA largeAAAFix
Aaon white
8.54:1passpasspassPasses AAA — no fix needed.
Aaon black
2.46:1failfailfail
  • AA: use #d53472 as the text (4.56:1)
  • AAA: use #e2739e as the text (7.18:1)
  • AA: or shift the background to #bdbdbd (4.55:1)
  • AAA: or shift the background to #ebebeb (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #901d49 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#901d49 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #901d49
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #901d49 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/901d49-c49ca7-62cb70-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md