Color

#901404

#901404
hex#901404
rgbrgb(144, 20, 4)
hslhsl(7, 95%, 29%)
oklchoklch(0.42 0.159 31)
Closest name: Brick Red (#8f1402)Relative luminance 0.0644

Colors that go with #901404

Teal, Taupe and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#048090

#90043a · #905a04

#049014 · #140490

Split-complementary

Open in tool →

#04905a · #043a90

#3a9004 · #048090 · #5a0490

Contrast

#901404 as textRatioAAAA largeAAAFix
Aaon white
9.18:1passpasspassPasses AAA — no fix needed.
Aaon black
2.29:1failfailfail
  • AA: use #e52006 as the text (4.54:1)
  • AAA: use #fb6551 as the text (7.08:1)
  • AA: or shift the background to #b8b8b8 (4.63:1)
  • AAA: or shift the background to #e3e3e3 (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #901404 as the background.

Brands using this color

Fonts for this mood

#901404 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #901404
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #901404 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/901404-c4a59c-62cba4-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md