Color

#90098b

#90098b
hex#90098b
rgbrgb(144, 9, 139)
hslhsl(302, 88%, 30%)
oklchoklch(0.458 0.203 330.2)
Closest name: darkmagenta (#8b008b)Relative luminance 0.0799

Colors that go with #90098b

Denim, Sea Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#09900e

#510990 · #900948

#8b9009 · #098b90

Split-complementary

Open in tool →

#489009 · #099051

#905109 · #09900e · #094890

Contrast

#90098b as textRatioAAAA largeAAAFix
Aaon white
8.08:1passpasspassPasses AAA — no fix needed.
Aaon black
2.6:1failfailfail
  • AA: use #ce0dc8 as the text (4.52:1)
  • AAA: use #f44eee as the text (7.17:1)
  • AA: or shift the background to #c2c2c2 (4.54:1)
  • AAA: or shift the background to #f0f0f0 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #90098b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#90098b reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #90098b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #90098b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/90098b-c19fbc-91cb62-2d1f27-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md