Color
#90040b
#90040brgb(144, 4, 11)hsl(357, 95%, 29%)oklch(0.413 0.166 27.5)Colors that go with #90040b
Teal, Crimson and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #90040b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #90040b in 6 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #90040b in 13 real palettes, including Trader Joe's's brand system and Cider, as the lead colour.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #90040b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Champagne #f7e7ce
shipped3 real palettes, including Bramble and Woodsmoke put Champagne beside #90040b, as the text colour against it.
Copper #b87333
shippedDesigners have shipped Copper with #90040b: 3 real palettes, including Chipotle's brand system and Bramble, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #90040b: 3 real palettes, including State Farm's brand system and Campbell's's brand system, as the accent.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #90040b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #90040b
Tints & shades
Harmonies
Contrast
| #90040b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.51:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.21:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #90040b as the background.
Brands using this color
Fonts for this mood
#90040b reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #90040b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/90040b-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md