Color

purple

#800080
hex#800080
rgbrgb(128, 0, 128)
hslhsl(300, 100%, 25%)
oklchoklch(0.421 0.193 328.4)
Relative luminance 0.0615

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#008000

#400080 · #800040

#808000 · #008080

Split-complementary

Open in tool →

#408000 · #008040

#804000 · #008000 · #004080

Contrast

purple as textRatioAAAA largeAAAFix
Aaon white
9.42:1passpasspassPasses AAA — no fix needed.
Aaon black
2.23:1failfailfail
  • AA: use #d100d1 as the text (4.63:1)
  • AAA: use #ff29ff as the text (7.01:1)
  • AA: or shift the background to #b5b5b5 (4.59:1)
  • AAA: or shift the background to #dedede (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with purple as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

purple reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around purple
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #800080 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/800080-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md