Color

#7f78dd

#7f78dd
hex#7f78dd
rgbrgb(127, 120, 221)
hslhsl(244, 60%, 67%)
oklchoklch(0.625 0.149 284.4)
Closest name: mediumpurple (#9370db)Relative luminance 0.2317

Colors that go with #7f78dd

Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d7dd78

#78a4dd · #b278dd

#dd7f78 · #78dd7f

Split-complementary

Open in tool →

#ddb278 · #a4dd78

#dd78a4 · #d7dd78 · #78ddb2

Contrast

#7f78dd as textRatioAAAA largeAAAFix
Aaon white
3.73:1failpassfail
  • AA: use #6c64d8 as the text (4.72:1)
  • AAA: use #493fcf as the text (7.25:1)
  • AA: or shift the background to #1c1c1c (4.57:1)
Aaon black
5.63:1passpassfail
  • AAA: use #928de2 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7f78dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7f78dd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7f78dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7f78dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7f78dd-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md