Color

#7f77ca

#7f77ca
hex#7f77ca
rgbrgb(127, 119, 202)
hslhsl(246, 44%, 63%)
oklchoklch(0.612 0.124 286.6)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.2197

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c2ca77

#7798ca · #a977ca

#ca7f77 · #77ca7f

Split-complementary

Open in tool →

#caa977 · #98ca77

#ca7798 · #c2ca77 · #77caa9

Contrast

#7f77ca as textRatioAAAA largeAAAFix
Aaon white
3.89:1failpassfail
  • AA: use #7268c4 as the text (4.67:1)
  • AAA: use #5347b8 as the text (7.09:1)
  • AA: or shift the background to #171717 (4.6:1)
Aaon black
5.39:1passpassfail
  • AAA: use #948dd3 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7f77ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7f77ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7f77ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7f77ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7f77ca-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md