Color

#7f3d71

#7f3d71
hex#7f3d71
rgbrgb(127, 61, 113)
hslhsl(313, 35%, 37%)
oklchoklch(0.463 0.114 335.9)
Closest name: Bruise (#7e4071)Relative luminance 0.0904

Colors that go with #7f3d71

Sea Green, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3d7f4c

#6d3d7f · #7f3d50

#717f3d · #3d717f

Split-complementary

Open in tool →

#507f3d · #3d7f6d

#7f6d3d · #3d7f4c · #3d507f

Contrast

#7f3d71 as textRatioAAAA largeAAAFix
Aaon white
7.48:1passpasspassPasses AAA — no fix needed.
Aaon black
2.81:1failfailfail
  • AA: use #ae569b as the text (4.6:1)
  • AAA: use #c280b3 as the text (7.03:1)
  • AA: or shift the background to #c9c9c9 (4.52:1)
  • AAA: or shift the background to #fafafa (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7f3d71 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7f3d71 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7f3d71
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7f3d71 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7f3d71-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md