Color

#7f396e

#7f396e
hex#7f396e
rgbrgb(127, 57, 110)
hslhsl(315, 38%, 36%)
oklchoklch(0.456 0.118 337.6)
Closest name: Bruise (#7e4071)Relative luminance 0.0856

Colors that go with #7f396e

Taupe, Sea Green and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#397f4a

#6d397f · #7f394a

#6d7f39 · #396d7f

Split-complementary

Open in tool →

#4a7f39 · #397f6d

#7f6d39 · #397f4a · #394a7f

Contrast

#7f396e as textRatioAAAA largeAAAFix
Aaon white
7.74:1passpasspassPasses AAA — no fix needed.
Aaon black
2.71:1failfailfail
  • AA: use #b2539a as the text (4.6:1)
  • AAA: use #c680b5 as the text (7.16:1)
  • AA: or shift the background to #c7c7c7 (4.58:1)
  • AAA: or shift the background to #f5f5f5 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7f396e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7f396e reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7f396e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7f396e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7f396e-c19fb4-7bcb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md