Color

#7f347a

#7f347a
hex#7f347a
rgbrgb(127, 52, 122)
hslhsl(304, 42%, 35%)
oklchoklch(0.455 0.137 330.2)
Closest name: Bruise (#7e4071)Relative luminance 0.0837

Colors that go with #7f347a

Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#347f39

#5e347f · #7f3454

#7a7f34 · #347a7f

Split-complementary

Open in tool →

#547f34 · #347f5e

#7f5e34 · #347f39 · #34547f

Contrast

#7f347a as textRatioAAAA largeAAAFix
Aaon white
7.85:1passpasspassPasses AAA — no fix needed.
Aaon black
2.67:1failfailfail
  • AA: use #b54aae as the text (4.56:1)
  • AAA: use #ca7dc5 as the text (7.25:1)
  • AA: or shift the background to #c4c4c4 (4.5:1)
  • AAA: or shift the background to #f2f2f2 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7f347a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7f347a reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7f347a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7f347a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7f347a-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md