Color

#7f28dc

#7f28dc
hex#7f28dc
rgbrgb(127, 40, 220)
hslhsl(269, 72%, 51%)
oklchoklch(0.513 0.246 298.8)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.112

Colors that go with #7f28dc

Olive Green, Deep Sky Blue and Medium Slate Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#85dc28

#282bdc · #d928dc

#dc7f28 · #28dc7f

Split-complementary

Open in tool →

#dcd928 · #2bdc28

#dc282b · #85dc28 · #28dcd9

Contrast

#7f28dc as textRatioAAAA largeAAAFix
Aaon white
6.48:1passpassfail
  • AAA: use #7722d3 as the text (7.11:1)
Aaon black
3.24:1failpassfail
  • AA: use #9750e2 as the text (4.56:1)
  • AAA: use #b380ea as the text (7.19:1)
  • AA: or shift the background to #d9d9d9 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7f28dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7f28dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7f28dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7f28dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7f28dc-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md