Color

#7d7dcf

#7d7dcf
hex#7d7dcf
rgbrgb(125, 125, 207)
hslhsl(240, 46%, 65%)
oklchoklch(0.625 0.122 282.3)
Closest name: Flood (#6677bb)Relative luminance 0.2353

Colors that go with #7d7dcf

Charcoal, Amber and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cfcf7d

#7da6cf · #a67dcf

#cf7d7d · #7dcf7d

Split-complementary

Open in tool →

#cfa67d · #a6cf7d

#cf7da6 · #cfcf7d · #7dcfa6

Contrast

#7d7dcf as textRatioAAAA largeAAAFix
Aaon white
3.68:1failpassfail
  • AA: use #6a6ac8 as the text (4.66:1)
  • AAA: use #4949bc as the text (7.09:1)
  • AA: or shift the background to #1c1c1c (4.63:1)
Aaon black
5.71:1passpassfail
  • AAA: use #8f8fd6 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d7dcf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d7dcf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d7dcf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d7dcf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d7dcf-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md