Color

#7d74c8

#7d74c8
hex#7d74c8
rgbrgb(125, 116, 200)
hslhsl(246, 43%, 62%)
oklchoklch(0.604 0.125 286.9)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.2102

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bfc874

#7496c8 · #a674c8

#c87d74 · #74c87d

Split-complementary

Open in tool →

#c8a674 · #96c874

#c87496 · #bfc874 · #74c8a6

Contrast

#7d74c8 as textRatioAAAA largeAAAFix
Aaon white
4.04:1failpassfail
  • AA: use #7269c3 as the text (4.64:1)
  • AAA: use #5247b3 as the text (7.21:1)
  • AA: or shift the background to #141414 (4.57:1)
Aaon black
5.2:1passpassfail
  • AAA: use #958ed2 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d74c8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d74c8 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d74c8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d74c8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d74c8-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md