Color

#7d3fa2

#7d3fa2
hex#7d3fa2
rgbrgb(125, 63, 162)
hslhsl(278, 44%, 44%)
oklchoklch(0.491 0.16 310.7)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.1052

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#63a23f

#4c3fa2 · #a23f94

#a27d3f · #3fa27d

Split-complementary

Open in tool →

#94a23f · #3fa24c

#a24c3f · #63a23f · #3f94a2

Contrast

#7d3fa2 as textRatioAAAA largeAAAFix
Aaon white
6.76:1passpassfail
  • AAA: use #783c9a as the text (7.21:1)
Aaon black
3.1:1failpassfail
  • AA: use #9a5abf as the text (4.59:1)
  • AAA: use #b586d0 as the text (7.29:1)
  • AA: or shift the background to #d4d4d4 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d3fa2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d3fa2 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d3fa2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d3fa2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d3fa2-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md