Color

#7d28d2

#7d28d2
hex#7d28d2
rgbrgb(125, 40, 210)
hslhsl(270, 68%, 49%)
oklchoklch(0.502 0.236 300.2)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1053

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7dd228

#2828d2 · #d228d2

#d27d28 · #28d27d

Split-complementary

Open in tool →

#d2d228 · #28d228

#d22828 · #7dd228 · #28d2d2

Contrast

#7d28d2 as textRatioAAAA largeAAAFix
Aaon white
6.76:1passpassfail
  • AAA: use #7826c9 as the text (7.19:1)
Aaon black
3.11:1failpassfail
  • AA: use #9954de as the text (4.68:1)
  • AAA: use #b37ee7 as the text (7.05:1)
  • AA: or shift the background to #d4d4d4 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d28d2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d28d2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d28d2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d28d2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d28d2-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md