Color

#7d24ae

#7d24ae
hex#7d24ae
rgbrgb(125, 36, 174)
hslhsl(279, 66%, 41%)
oklchoklch(0.469 0.206 309.8)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0868

Colors that go with #7d24ae

Olive Drab, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#54ae24

#3824ae · #ae2499

#ae7d24 · #24ae7d

Split-complementary

Open in tool →

#99ae24 · #24ae38

#ae3824 · #54ae24 · #2499ae

Contrast

#7d24ae as textRatioAAAA largeAAAFix
Aaon white
7.68:1passpasspassPasses AAA — no fix needed.
Aaon black
2.74:1failfailfail
  • AA: use #a749da as the text (4.61:1)
  • AAA: use #c07ce4 as the text (7.24:1)
  • AA: or shift the background to #c7c7c7 (4.54:1)
  • AAA: or shift the background to #f5f5f5 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d24ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d24ae reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d24ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d24ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d24ae-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md