Color

#7d1daa

#7d1daa
hex#7d1daa
rgbrgb(125, 29, 170)
hslhsl(281, 71%, 39%)
oklchoklch(0.461 0.208 311.4)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0814

Colors that go with #7d1daa

Forest Green, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4aaa1d

#371daa · #aa1d90

#aa7d1d · #1daa7d

Split-complementary

Open in tool →

#90aa1d · #1daa37

#aa371d · #4aaa1d · #1d90aa

Contrast

#7d1daa as textRatioAAAA largeAAAFix
Aaon white
7.99:1passpasspassPasses AAA — no fix needed.
Aaon black
2.63:1failfailfail
  • AA: use #ac3fde as the text (4.52:1)
  • AAA: use #c578e8 as the text (7.23:1)
  • AA: or shift the background to #c4c4c4 (4.58:1)
  • AAA: or shift the background to #f0f0f0 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d1daa as the background.

Brands using this color

Fonts for this mood

#7d1daa reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d1daa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d1daa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d1daa-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md