Color

#7d0d77

#7d0d77
hex#7d0d77
rgbrgb(125, 13, 119)
hslhsl(303, 81%, 27%)
oklchoklch(0.415 0.179 330.9)
Closest name: purple (#800080)Relative luminance 0.0598

Colors that go with #7d0d77

Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d7d13

#4a0d7d · #7d0d3f

#777d0d · #0d777d

Split-complementary

Open in tool →

#3f7d0d · #0d7d4a

#7d4a0d · #0d7d13 · #0d3f7d

Contrast

#7d0d77 as textRatioAAAA largeAAAFix
Aaon white
9.56:1passpasspassPasses AAA — no fix needed.
Aaon black
2.2:1failfailfail
  • AA: use #d016c6 as the text (4.61:1)
  • AAA: use #ed54e5 as the text (7:1)
  • AA: or shift the background to #b3b3b3 (4.56:1)
  • AAA: or shift the background to #dedede (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d0d77 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d0d77 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d0d77
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d0d77 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d0d77-c19fbb-8fcb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md