Color

#7c98df

#7c98df
hex#7c98df
rgbrgb(124, 152, 223)
hslhsl(223, 61%, 68%)
oklchoklch(0.687 0.11 267.1)
Closest name: Blue Bay (#619ad6)Relative luminance 0.3207

Colors that go with #7c98df

Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dfc37c

#7ccadf · #917cdf

#df7c98 · #98df7c

Split-complementary

Open in tool →

#df917c · #cadf7c

#df7cca · #dfc37c · #7cdf91

Contrast

#7c98df as textRatioAAAA largeAAAFix
Aaon white
2.83:1failfailfail
  • AA: use #4a71d3 as the text (4.57:1)
  • AAA: use #2b51b1 as the text (7.21:1)
  • AA: or shift the background to #303030 (4.66:1)
  • AAA: or shift the background to #080808 (7.07:1)
Aaon black
7.41:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c98df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7c98df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7c98df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7c98df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7c98df-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md