Color

#7c96da

#7c96da
hex#7c96da
rgbrgb(124, 150, 218)
hslhsl(223, 56%, 67%)
oklchoklch(0.681 0.105 267.6)
Closest name: Blue Bay (#619ad6)Relative luminance 0.3116

Colors that go with #7c96da

Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dabf7c

#7cc6da · #907cda

#da7c96 · #96da7c

Split-complementary

Open in tool →

#da907c · #c6da7c

#da7cc6 · #dabf7c · #7cda90

Contrast

#7c96da as textRatioAAAA largeAAAFix
Aaon white
2.9:1failfailfail
  • AA: use #4c70cd as the text (4.66:1)
  • AAA: use #3053ab as the text (7.12:1)
  • AA: or shift the background to #303030 (4.55:1)
  • AAA: or shift the background to #050505 (7.02:1)
Aaon black
7.23:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c96da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7c96da reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7c96da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7c96da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7c96da-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md