Color

#7c4e1d

#7c4e1d
hex#7c4e1d
rgbrgb(124, 78, 29)
hslhsl(31, 62%, 30%)
oklchoklch(0.467 0.088 63.9)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.0982

Colors that go with #7c4e1d

Rust, Champagne and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d4b7c

#7c1f1d · #7a7c1d

#1d7c4e · #4e1d7c

Split-complementary

Open in tool →

#1d7a7c · #1f1d7c

#1d7c1f · #1d4b7c · #7c1d7a

Contrast

#7c4e1d as textRatioAAAA largeAAAFix
Aaon white
7.08:1passpasspassPasses AAA — no fix needed.
Aaon black
2.96:1failfailfail
  • AA: use #a56827 as the text (4.61:1)
  • AAA: use #d08535 as the text (7.09:1)
  • AA: or shift the background to #cfcfcf (4.55:1)
  • AAA: or shift the background to #ffffff (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c4e1d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7c4e1d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7c4e1d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7c4e1d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7c4e1d-c4b59c-62c7cb-2d2c1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md