Color

#7c258e

#7c258e
hex#7c258e
rgbrgb(124, 37, 142)
hslhsl(290, 59%, 35%)
oklchoklch(0.446 0.175 320.2)
Closest name: Ultraberry (#770088)Relative luminance 0.0756

Colors that go with #7c258e

Denim, Forest Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#368e25

#48258e · #8e256b

#8e7c25 · #258e7c

Split-complementary

Open in tool →

#6b8e25 · #258e48

#8e4825 · #368e25 · #256b8e

Contrast

#7c258e as textRatioAAAA largeAAAFix
Aaon white
8.36:1passpasspassPasses AAA — no fix needed.
Aaon black
2.51:1failfailfail
  • AA: use #b640ce as the text (4.61:1)
  • AAA: use #ca75db as the text (7.08:1)
  • AA: or shift the background to #bfbfbf (4.55:1)
  • AAA: or shift the background to #ebebeb (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c258e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7c258e reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7c258e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7c258e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7c258e-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md